Gary Keller says ‘right now, real estate is in a recession’

The real estate industry took a beating in 2023 — rising mortgage rates froze home sales, consumer sentiment slid to new lows, several landmark lawsuits threatened buyer-broker commissions, and the National Association of Realtors couldn't keep itself out of trouble. Although the industry is hoping for a brighter 2024, Keller Williams co-founder Gary Keller said agents need to prepare for another round of bitter headwinds.