Take the wheel: 5 tips to steer your marketing in the right direction

by Stacey Ross Cohen

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Word of mouth is great, Stacey Ross Cohen writes, but in today's ever-changing real estate landscape, a focused marketing plan is essential for long-term brand health.

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Take the wheel: 5 tips to steer your marketing in the right direction
Take the wheel: 5 tips to steer your marketing in the right direction
The anatomy of a viral real estate post (that also gets you clients)
The anatomy of a viral real estate post (that also gets you clients)
Trump’s Fannie, Freddie public offering might not have much impact on mortgage rates
Trump’s Fannie, Freddie public offering might not have much impact on mortgage rates
Man attacks real estate agent at vacant property outside LA
Man attacks real estate agent at vacant property outside LA
The 4 types of listing appointments you must have: Now Streaming
The 4 types of listing appointments you must have: Now Streaming
Lingering questions, NAR opinion, new lawsuit: Inman Top 5
Lingering questions, NAR opinion, new lawsuit: Inman Top 5
Massachusetts broker arrested, accused of embezzling $11.6M
Massachusetts broker arrested, accused of embezzling $11.6M
This real estate exec says artificial intelligence is ‘lying’ to consumers. Here’s his solution
This real estate exec says artificial intelligence is ‘lying’ to consumers. Here’s his solution
Jason Oppenheim respects the Compass deal, but says he’s ‘not happy about it’
Jason Oppenheim respects the Compass deal, but says he’s ‘not happy about it’
Get ready to get hit with a tsunami of real estate consolidation
Get ready to get hit with a tsunami of real estate consolidation

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