Real says nothing changes for REMAX agents — but its strategy depends on tech adoption

Real’s strategy depends on expanding adoption of its technology platform across REMAX’s franchise network, where adoption isn’t required.

What REMAX agents can expect from Real’s technology suite

By mid-2026, REMAX franchisees have an interesting choice: Stick with their current technology, or test out what their new owner, Real, has to offer. Here's an overview of Real's tech suite.

Private listings are being weaponized. This CEO calls it out

In this episode, LPT Realty CEO Robert Palmer breaks down what’s really happening and why this debate is far more complex than most people realize.

The MLS is a media company. It just doesn’t know it yet

The audience is there. The data is there. Why allow real estate portals to be the only ones providing information to the industry and consumers? Marci James asks.