Professor ‘proves’ pocket listings outperform the MLS? Not so fast

You may have seen a study that purports to show a pricing premium for private listings, coach Darryl Davis. The truth is very different and far more complex.

These lead magnet examples work. Use them to build your pipeline

A lead magnet isn't a marketing hack. It's a system, Josh Ries writes. Here's how to turn your lead magnet into a reliable pipeline.

How AI-Powered Brokerages Are Scaling Listings Without More Leads

How to tell when a platform shift is worth your attention — and when it’s just noise

With new tools launching every week, here are five questions to help you figure out which are actually worth your time and your agents' trust.