Forget scripts. Authenticity drives real estate marketing results

Expert Meriam Mellal says that as trust becomes harder to earn, authenticity becomes agents' most valuable marketing asset.

My move-up moment: Raising your hand to lead

Taking on the challenges of leadership makes you a real estate professional instead of a real estate participant, Sean Shariati writes.

After years of powering real estate, the MLS faces its biggest challenge

Cooperation among brokers in a shared marketplace remains one of the most powerful ideas the real estate industry has developed, broker-owner Dennis Norman writes.

If real estate agents don’t matter, why are FSBOs at an all-time low?

Real estate professionals aren’t just opening doors, Lori Muller writes. They are guiding people through one of the most complex financial and legal transactions of their lives.