In the age of AI, authenticity wins

Marketing company owner Christine George, Linkedin expert Alex Hanson and the hosts of popular podcast "Glitter and Gay" came to New York to share their branding wisdom with the crowds at Inman Connect New York.

Competition for spring listings will be fierce and starts … NOW

Realtor.com data suggests there will only be three listings per agent in 2024 and that sellers who want to close a deal in April are already looking for representation.

What to do on social in 2024? Avoid politics at all costs

A panel of real estate PR reps and social media influencers told ICNY attendees to remember that the brand is you, the cameras are always on, and whatever you do, avoid talking politics this election year.

6 keys to building the team of your dreams in 2024

Team leaders Megan Romine, Ryan Butler and Elias Astuto discussed how enforcing standards, sharing responsibilities and staying engaged with your agents and community are key to creating a successful, long-lasting business.