How to stand out from the AI marketing noise

Agents and brokers can make the most of the latest "martech" tools by first identifying an area of expertise that they can build their brands on, then forging lifelong relationships with clients.

Top agents on AI: ‘It’s affordable leverage’ you can’t afford to ignore

Grab the opportunity, Carrie McCormick of Christie’s International Real Estate, Carrie Soave of eXp Realty and Karen Stone of Engel & Volkers told Inman Connect New York attendees.

For a better buying experience, agents should look to Warby Parker

Consumers today are accustomed to connecting with products they buy before ever stepping outside of the house.

Closing gifts are no longer enough to win repeat clients

During Inman Connect New York, Client Giant founder Jay O'Brien explained his system for breaking out of a referral rut with an inventive client gifting strategy.