The agent’s guide to crafting a winning unique value proposition

Your unique value proposition is more than just a catchy slogan, writes media expert Jeremy Knauff. It’s a powerful way to differentiate yourself from your competition.

Quality control standards for AVMs may cover discrimination

Proposed standards would include random sample testing and reviews to ensure a "high level of confidence" in the estimates produced by AVMs.

A 4-decade first, TopProducer rolls out lead-gen features

"Before coming to the market with our first lead product to connect consumers with real estate professionals, we wanted to create even more meaningful conversations for agents by enhancing our proven lead engagement technology," TopProducer's Kerm Foltz said.

ChatGPT plugin to empower Zumper search experience

Machine learning has been a component of Zumper's overall solution for some time, but its ChatGPT use will enhance consumer-facing interactions primarily in terms of search, according to the company.