Handwritten direct mail and AI landing pages? Addressable is the answer: Tech Review

Addressable combines AI-written direct mail campaigns with automated landing page creation to craft integrated marketing campaigns.

After years of hype, the all-in-one platform remains elusive

Inman's first-ever Intel technology survey suggests that industry members are more likely to assemble their own solutions rather than use a single, comprehensive technology platform.

‘Get a lawyer to look at it’: Mike DelPrete on incentive split pitfalls

Some real estate agents are earning tons in extra splits from their brokerages, the real estate advisor told Intel. Everything seems great — until they're told to pay it back in full.

Fannie and Freddie’s fees going up Monday despite lender objections

The Federal Housing Finance Agency says risk-based fee increases are aimed at ensuring the mortgage giants' safety and soundness, not to subsidize fee waivers for buyers of limited means.