The dark side of ChatGPT, deepfakes and real estate

The key to using AI for real estate is being educated on the dangers of cybercrime and the cyber threats it creates while also protecting clients.

5 ways to nurture your clients through a shifting market

Often, clients’ perceptions are more negative than reality, according to The Agency founder Mauricio Umansky. That means there’s an opportunity for you to be honest and transparent while also quelling their nerves, dispelling misconceptions and advising them on their transaction.

Launch yourself like a business starting on Day One

Ultimately, any agent who treats themselves like a business from day one will be able to establish a solid foundation for their real estate career and set themselves up for long-term success in this cutthroat industry.

How well do you really understand real estate contracts?

Providing the highest level of client service means understanding the ins and outs of real estate contracts. Broker Teresa Boardman breaks down the most problematic and error-prone contract elements for you.