QUIZ: Determine which of these is your brand archetype

There are 12 brand archetypes based on common themes, personality traits and marketing niches. Not sure what your “type” could be? Take our quiz to find out.

Where should I post? 3 steps for choosing a social media platform

Make your social media efforts count by posting on the right platforms. Not sure which ones to choose? Here's three steps to help you determine which social media platforms are right for you and your business.

Stand out in any market with a DIY public relations plan

Getting featured in the press can be a game changer because, in addition to creating exposure, it also helps you become a recognized authority in your market. Marketing expert Jeremy Knauff provides a step-by-step strategy for connecting with members of the media.

At Bespoke Real Estate, racial slurs were part of the job, new suit claims

Jarret Willis, a Black agent who worked at the Hamptons-based luxury brokerage, was smeared by epithets, including "Jafar" in reference to the "Aladdin" Disney movie, a white colleague claims.