8 critical traits that separate great real estate leaders from the rest

Leadership is not an inherent quality; it can be learned and constantly improved, according to PLACE's Ben Kinney and Brian Gubernick. Team leader Carl Medford outlines the eight qualities they've identified as leadership game-changers.

Pulse: What’s the biggest marketing mistake agents make?

As Marketing and Branding Month keeps on truckin', we want you to weigh in on the biggest marketing mistake agents make.

‘How’s the neighborhood?’ 5 buyer queries ChatGPT gets really wrong

AI is useful, but it's far from perfect. Here are five common questions buyer clients ask agents, incorrect responses from ChatGPT, plus the correct response agents should use to avoid litigation.

7 out-of-the-box client appreciation ideas

Want to take your client relationships to the next level and have some fun while doing it? Trainer Darryl Davis suggests client appreciation parties — with a twist.