Consistency equals consumer confidence. Here’s how to build a trustworthy brand

Brand consistency becomes brand recognition. Brand recognition converts into trust, and trust equals success. 

ChatGPT picked favorites from 10 commission objection scripts

If you’re having trouble figuring out which scripts work best in various situations, take them for a test drive on ChatGPT, writes trainer and author Bernice Ross. See what it says, and ask it to explain why one script is more effective than the others. 

10 tips to make your first client event a roaring success

When done well, events offer huge rewards, whether that’s increased brand engagement or more leads coming through your door from referrals made at events themselves. 

Compass Houston founding member Garcia takes team to KW Luxury

Houston real estate veteran Haley Garcia has taken her seven-person team to Keller Williams. Garcia was with Compass from 2018 to early 2023 and generated $205.5 million in sales volume during her last two years with the brokerage.