Better property descriptions can help you sell more homes this spring

It's time to implement superior copywriting techniques in the real estate space to help connect with buyers logically and emotionally.

7 ways to motivate your agents during a slow market

As agents adjust to changing realities, brokers and team leaders should make it clear that opportunities for growth don’t go away just because the market is in a transition.

Put yourself out there! How to develop a media relations strategy

Growing your content marketing plan means adding leverage by reaching out to the media. Part four of this five-part series shares what to write and how to craft a media outreach strategy.

Fathom Realty still adding agents after raising transaction fees

In reporting a $9.9 million fourth-quarter loss, Fathom executives said they see a path to profitability without saying exactly when that might happen.