AI won’t spell the end of real estate agents. A court decision will

While many agents fear the replacement potential of AI, it may end up allowing the industry to continue working if the worst happens.

Is it worth it? 10 common marketing metrics and how they measure up

It can be challenging to discern meaningful data from the rest. Still, it's vital to grow your social media efforts effectively. You want to avoid what's called "vanity metrics" and measure the metrics that mean something.

Guaranteed Rate rolls out ‘Same Day Mortgage’ nationwide

Properties must be eligible for an appraisal waiver, and like Better's "One Day Mortgage," some fine print can stand in the way of getting a loan approved in 24 hours.

5 Do-Gooders Who Embody the REALTOR® Spirit