Down market, zero budget: The lead-gen playbook that actually works right now

These low- and no-cost lead-gen strategies are built for exactly this kind of market — and they'll still be working when it turns.

The No. 1 negotiation mistake real estate agents make

In this episode, Brown Harris Stevens top-producer for 11 years, Lisa Lippman, discusses why great negotiators remove their own emotions from the transaction.

The 2-track conversation every real estate agent needs to nail now 

When a potential buyer asks about dual agency, Darryl Davis writes, agents need to honestly communicate the potential drawbacks.

I asked AI how to dominate a geographic farm. Its simple answer surprised me

No shortcuts. No complicated funnels. Jimmy Burgess shares your no-fuss guide to becoming the most visible, valuable and trusted person in a specific area.