Keller Williams opens Command platform to 3rd-party developers

After years of steadily adding integrations to its Command platform, Keller Williams is opening the doors to third-party developers through a specialized hub. The hub will fast-track integration launches to Command's app store, KW Marketplace.

Proptech CEO: We’re ’empowering’ real estate agents, not ‘trying to displace’ them

Infinityy wants buyers to turn to listings, not Google, with their questions. And the company believes it can turn early curiosity into faster, more qualified conversations.

NAR’s marketing chief reveals the new strategy for Realtors

After years of turbulence, lawsuits and shakeups, NAR is making a bold marketing reset. CMO and CCO, Bennett Richardson, talks strategy for new "More Than Opening Doors" campaign.

NAR highlights unseen work of Realtors in new ad campaign

The 1.47-million member organization seeks to show consumers that "agents who are Realtors do more than open doors" with its slate of new ads.