How agents can help their clients become homeowners in 2026

With affordability continuing to challenge first-time buyers, agents can stand out by helping clients think creatively about what’s possible, ERA's Alex Vidal writes.

10 ways to apply an Olympian mindset to real estate

Learn how Olympic athlete and luxury real estate advisor Jill Henneberg leverages preparation, adaptability and the ability to perform decisively under pressure.

Making the shift: Why I chose a cloud-based brokerage model

Making the decision to change your brokerage model can be tedious, writes broker Sean McConnell. It's not just about splits and logos; it's about future-proofing your business.

Stop making social media content for leads. Do this instead

If you want social media to produce real business, Josh Ries writes, stop treating it like a lead vending machine. Make content for those who already know you, because that's where the easiest conversions live.