Here’s what 11M views on Threads taught me about lead generation

A new quirk in the Threads algorithm showed Josh Ries that if you give leads too much information too early, you overwhelm them and lose them.

5 videos every real estate agent should make and repurpose

The key to effective video marketing is to build a library of keystone content that creates exposure, demonstrates your expertise, educates prospects and builds trust, Derek Carlson writes.

How pop-bys keep you top of mind for repeat and referral business

Most agents put their energy into finding the next client, Lori Muller writes, but the most successful agents focus on honoring the relationships they already have.

Financial advisor debunks TikTok ‘finfluencer’ advice

That viral tax hack might tank your business, CFP Amanda Neely writes. Here's how to tell the difference between entertainment and actual financial guidance and why your follower count won't save you.