The ‘micro team’ strategy that sold 1,000 homes in 2025

The Hogan Group’s Mike Hogan and Alicia Pittman share how they’ve built a top-performing, 80-agent team in Virginia that still feels personal thanks to micro teams, mentorship and leadership.

Innovative home warranties: How tech is transforming protection for today’s homeowners

At the core of innovative home warranties is homeowner empowerment. Digital-first solutions are essential for modern buyers and their agents.

5 things buyers and sellers don’t care about (and what DOES matter)

When you stop making marketing about yourself and start making it about buyers and sellers, Jimmy Burgess writes, everything changes.

Super Bowl ads aren’t playing the same game anymore

Super Bowl ads aren’t just competing with each other anymore. They’re reflecting a broader shift across platforms, algorithms and media strategy, where visibility is earned through intent, clarity and relevance rather than volume or spectacle.