Is your follow-up awkward? Here’s how to fix it

Positioning is the specific promise you make to clients and the specific pain point you solve, Josh Ries writes. Effective positioning is essential for great follow-up, connection and marketing.

Why your role matters more than the team itself

Teams are not one size fits all, new contributor Ashlee Jankovich writes. Agent success is directly related to their role alignment rather than team model.

3 ways this brokerage implements AI to improve operations

AI isn't about replacing people, Kate Hulbert writes. It's about reducing friction, improving consistency and allowing your team to spend time on high-value work.

Washington agent sues Zillow for alleged mortgage steering

Another class-action lawsuit, this time from a Washington state real estate agent, has accused Zillow of illegally steering business to Zillow Home Loans.