Farming isn’t dead. Here are 5 strategies that work in 2026

Coach Darryl Davis writes that an effective farming plan for listing lead gen is essential for shortening the road from "Who are you?" to "How can you help me?"

NAR vows to make sure ‘every dollar is justified’

The National Association of Realtors released its 2025 Annual Report on Tuesday, which reflected on industry pressure points and how NAR is refocusing on helping Realtors "thrive in their day-to-day businesses."

The anti-recruiting strategy behind this 175-agent, $545M team

Colby Culbertson left a cushy Zillow gig, jumped back into production and built one of Northern California’s top real estate teams — scaling from six to 175 agents in just five years.

Sellers outnumber buyers as home prices barely inch up

There were roughly 47 percent more homesellers than buyers in the market in December as home prices ticked up by just 2.2 percent year over year, according to new data from Redfin.