How to create launch events that earn media attention, social buzz and buyer urgency 

Your property launch should be more than an event. It should be an experience that lingers in memory, generates conversation and ultimately drives action.

Pulte pledges Fannie, Freddie’s help in curbing home purchases by institutional investors

Trump's promise to "ban" large institutional investors from buying more single-family homes renews the debate over whether such a move would be legal — or make much of a dent on affordability.

IDX reform is the real fight no one wants to have

Josh Ries examines why the system designed to help agents quietly handed control to third party portals, and how we can take it back.

Rentspree’s Landlord Pro targets fragmented rental operations

The company hopes Landlord Pro will appeal to rental operators burdened by fragmented marketing, leasing, and financial services products. Costs are harder to manage and predict when spread thin across a range of disconnected vendors.