How MLSs are responding to NAR’s national policy shift: Intel survey

Now that real estate's largest trade group has lifted its national policy that ties MLS access to Realtor membership, local groups are beginning to weigh in.

Lessons from ‘Stranger Things’: Visibility in an Upside Down market

Season 5 of "Stranger Things" delivers a surprising roadmap for today’s real estate market. As conditions flip and competition tightens, the show’s focus on identity, trust and hyperlocal expertise mirrors exactly what helps agents stay visible when everything else feels a little Upside Down.

Finding power and purpose in brand evolution

A rebrand isn’t about changing who you are but clarifying what you stand for. HomeSmart’s evolution shows how aligning identity, culture and purpose can strengthen relationships and create momentum for future growth.

What happens when you stop selling bedrooms and start selling Saturday mornings

Agents who lead with lifestyle, not layouts, are winning buyers in a market shaped by delayed life decisions.