A 15-year Zillow veteran gives his take on today’s portal wars

Lofty’s Andrew Wild joined Zillow as employee No. 60 — when he left, it had grown past 6,000. After stops at Tom Ferry and Final Offer. On this episode of Real Estate Insiders Unfiltered, he’s sharing predictions for where the industry is headed next.

Buyer’s agents charge too much? An agent’s response to the CPC

The Consumer Policy Center still thinks commissions are too high. Cara Ameer writes that buyers and their agents should be allowed to determine the value of competent representation.

The AI efficiency revolution: Your 2026 competitive edge starts here

Troy Palmquist writes that the agents who win next year won’t be the ones working hardest; they’ll be the ones working smartest with game-changing AI tools.

In latest industry hook-up, Follow Up Boss and Rechat target industry power users

Follow Up Boss and Rechat agreed to create a two-way integration, meaning data acted upon in one will be updated in the other. Users can use Rechat’s automated, AI-supported creative and strategic marketing features to identify and contact existing FUB lists and leads.