Gen Z is ready to buy: Boost your business by mastering co-buying

Zoomer co-buying is on the rise. Knowing what makes this generation tick and how to help them architect a deal will lead agents to a new stream of income in a stalled market, writes Annette DeCicco. 

How analytics and accountability drive real estate team performance

Troy Palmquist talks to proptech founder Brian Charlesworth to find out how his analytics platform is helping real estate teams supercharge their growth.

Homebuyer demand stays strong as mortgage rates stabilize near 2025 lows: MBA lender surveys

With mortgage rates still hovering near 2025 lows, purchase loan applications hit their second-highest level of the year last week after adjusting for seasonal factors.

8 reasons your brokerage needs an agent recognition plan

If the goal is to build strong brokerages, productive agents and sustainable businesses, Julia Lashay Israel writes, recognition belongs at the center of your strategy.