5 huge mistakes agents make when calculating cost per lead

In real estate, money is made on the front end rather than at the closing table, Josh Ries writes. Here's how to maximize the profit potential of your lead gen.

How agents can make the most of the Zillow-Matterport breakup

Troy Palmquist looks at Matterport alternatives and reassures agents that the loss of the floor plan platform on Zillow doesn’t have to upend their marketing plan.

From cash offer to collaboration: Offerpad empowers agents and sellers

Offerpad built the Agent Partnership Program to strengthen collaboration with agents and reward shared success. Agents who bring a seller’s home to Offerpad before it’s listed can earn 3 percent after a successful close.

Your AI twin hates you

Meet the EpiqueAI Twin, a virtual counterpart that handles everything from contracts to content while real agents focus on clients. With most of this tech already in play, the real estate future we imagined is closer than you think.