How portals are using AI to guide the home search journey

From ChatGPT apps to natural language search, portals are reshaping how buyers start their shopping journeys.

Jason Oppenheim: Compass’ real play isn’t listings, it’s leverage

The Oppenheim Group founder says the industry is asking the wrong question about consolidation. It's not the headcount that concerns him but the policy power that comes with it.

How I repositioned a Manhattan townhouse and sold it in under a week after years on the market

Luxury buyers are not just buying square footage or finishes, The Agency's Michael Biryla writes. They’re buying rarity, identity and perception.

Google wants you to stop Googling. Here’s what comes next

Google announced it's done with blue links. LinkedIn is actively fighting the AI content wave it helped start. And Spotify learned its users have strong feelings about disco balls.