Closing is the lifetime launchpad for client follow-up: Step 8

When your buyer-focused transaction management system runs on habit instead of willpower, you don’t skip the steps that matter most, Cassie Walker Johnson writes as she wraps up her eight-step plan.

More than half of metros stray from ‘balanced’ housing market

The housing market is seeing signs of balance, but dig deeper, and the picture looks far from uniform. Here’s how to explain it to clients.

What real estate agents can learn from TikTok, Tylenol and Disney

Behind the headline-dominating controversies this week are powerful lessons in messaging, trust and public perception that agents can’t afford to miss, digital marketer Jessi Healey writes.

Democrats seek transparency into Fannie, Freddie ‘reprivatization’

The Trump administration has assured industry groups that a stable housing finance system and low mortgage rates are a "North Star" in plans for a secondary offering, but Dems complain they've been shut out of process.