Short-form videos that engage clients in 30 seconds (or less)

The agents winning on video right now aren't the ones with the best gear, Maris Callahan Messervey writes. They're the ones who started before they felt ready and got better as they went.

What Compass actually wants from the MLS-Zillow chess match

Time is running out for MLSs to chart their own course and take back power from both Compass International Holdings and Zillow, coach Darryl Davis writes.

The seller isn’t resisting the move. They’re resisting the perceived loss

Stop pushing clients toward decisions, broker-owner Deb Siefkin writes, and start helping them understand the tradeoffs and the reasoning behind their move.

Lenders are loosening standards, but (most) analysts aren’t alarmed

Non-conforming mortgages have hit their highest share of originations since the 2008 housing crash. Here's what's driving the surge, why most analysts aren't panicking and what agents need to know.