‘If our nurses, firefighters, and teachers can’t live here, then our community stops functioning’

Workforce housing initiatives offer one part of the affordability solution for discouraged buyers, but still fall short of the need.

The 90-day restart your real estate pipeline needs

Broker and lead-gen consultant Josh Reis outlines the 5×3×90 Program, a zero-dollar way to restart a quiet real estate pipeline.

Marketing lessons from Taylor Swift (that Cracker Barrel forgot)

From Taylor Swift’s viral engagement moment to Cracker Barrel’s rebrand misstep, timing, tone and cultural fluency shape brand perception.

Your brand isn’t what you say it is (it’s what others see)

Your brand lives in the eye of the beholder, and it’s shaped by the perceptions of countless external stakeholders — not in what you say about it, The Agency President Rainy Hake Austin writes.