Will Gary Keller’s real estate recession prediction come true? The Download

Learn the latest from last week's Keller Williams Mega Agent Camp, and find back-to-basics tools to help you generate leads in a tough market.

Is OpenAI’s ChatGPT-5 the AI upgrade you’ve been waiting for?

GPT-5 brings big upgrades — and new questions. Here’s what matters for real estate professionals, digital marketer Jessi Healey writes.

7 ways to be a better buyer’s agent as 2025 winds down

As a buyer's agent, coach Verl Workman writes, you need to be a strategist, specialist and options dealer for your clients so that they can overcome today's market challenges.

How real estate companies waste millions on invisible marketing costs

Hidden design and marketing expenses can quietly drain millions from real estate companies each year. Here’s how top brands are consolidating tools, cutting waste, and turning savings into growth.