Performing fluency: AI theater and the real work happening backstage

The more AI-generated content, analysis, imagery and communication flood the market, Dezireh Eyn writes, the more important discernment becomes.

So you just got your real estate license? Time for a financial plan

Your budget turns big goals into real numbers — and real numbers into a clear game plan for how many homes you need to sell.

Brokerage and team recruiting amid the merger wave

Despite the challenges, new Inman contributor Andy Goodman writes, mergers create recruiting opportunities unlike any other time in the business cycle.

Follow the Demand: Finding Growth Opportunities in a Challenging Housing Market

The housing market is shifting. Existing-home sales remain sluggish, competition is intense, and buyers’ expectations are evolving. Yet while some agents are struggling, others are finding new opportunities in emerging niches, changing consumer preferences, build-to-rent communities, luxury markets,