From random to reliable: How to build a referral machine

The best agents’ businesses are powered by referrals, Jimmy Burgess writes. Here are seven timeless, proven strategies that agents are using in today's market to build their own referral networks.

The price isn’t right? How to talk sellers through their concerns

Sellers don't want the slickest pitch or biggest promise, coach Darryl Davis writes. They want guidance without pressure. Here’s how to talk them through pricing objections and win the listing.

Sellers don’t care about your fancy CRM. They care how you use it

Broker and lead gen consultant Josh Ries shares strategies for demonstrating to sellers how your tech tools will get the results they're looking for.

HomeServices selects Jimmy Burgess as new coaching exec

Jimmy Burgess, who has decades of experience in real estate and leadership, will serve as the chief coaching officer at HomeServices of America.