5 copy-and-paste emails that will wake up your database (and fill your listing pipeline)

These five emails start the right conversations with the right people, Jimmy Burgess writes, and they are cued up and ready to go to work for you right now.

Take the wheel: 5 tips to steer your marketing in the right direction

Word of mouth is great, Stacey Ross Cohen writes, but in today's ever-changing real estate landscape, a focused marketing plan is essential for long-term brand health.

The anatomy of a viral real estate post (that also gets you clients)

Viral posts can generate attention, but the right ones also educate, connect and convert. Alyssa Stalker breaks down what makes content spread and still drives clients.

Trump’s Fannie, Freddie public offering might not have much impact on mortgage rates

If the government keeps tight control over the mortgage giants and provides an "implicit guarantee" of their debt, rates might rise by 1/5 of a percentage point, Stanford researchers conclude.