Dolly Lenz tells agents to ‘stay in your clients’ pants’

Lenz's point — not to be taken literally — was to be in constant contact with clients and aware of what they do on a day-to-day basis and what they need, all of which impacts how they buy and sell real estate.

Keller Williams CEO and President Mark Willis steps down after 1 year

Willis will transition to a new role within the company while Chief Legal Officer Stacie Herron steps in as interim COO, according to an internal email sent to Keller Williams employees on Wednesday.

What the new AI reasoning models mean for real estate

ChatGPT is great for simple tasks like writing property descriptions or marketing materials. The latest AI reasoning models are capable of taking on complex assignments that once would have required a human assistant.

EXp’s Wendy Forsythe to agents: Focus on experience over metrics

The chief marketing officers for eXp Realty, Brown Harris Stevens and CoStar Marketplace share why sales metrics don't resonate with today's consumers and what agents can do instead.