Former California indie brokerage Lyon rebrands to Windermere

The Sacramento-based company will operate using the name "Windermere Signature Properties" nearly four years after its acquisition. The firm boasts more than 700 agents, as well as 14 offices.

Realtor.com CEO pleads with US leaders to save homeownership

Realtor.com launched the latest chapter of its eight-month buyer agency campaign on Tuesday with a passionate open letter from CEO Damian Eales. In the letter, Eales urged local, state and federal legislators to use their upcoming terms to meaningfully address housing affordability — or risk the col

The big asterisk on that October jobs report: Economist

Windermere’s Principal Economist Jeff Tucker looks at how recent events have impacted the October jobs report and what it means for the economy.

Opendoor serves up turducken ad to spice up the holiday season

In 2024, Opendoor has ramped up its marketing with various creative agencies, which included a Super Bowl regional ad and stunt by Mischief @ No Fixed Address that featured a live TV house sale in Atlanta. Other recent campaigns include break-up-themed spots from Alma, launched after Valentine’s Day