How to write an MLS listing description with integrity

When you're marketing a listing, honesty matters. Darryl Davis shares strategies to help you maintain high standards in your presentation.

How global events are impacting multifamily investment (and where the market is headed)

Despite global shocks, multifamily remains a sound commercial real estate investment and a favored asset class among lenders and investors, Michael Zaransky writes.

Homebuyer trust in AI is slipping, survey finds (VIDEO)

A new survey shows buyers want more control and still prefer humans for key decisions in the homebuying process.

Communication isn’t the product. It’s the evidence

Buyers aren’t choosing based on how you communicate, broker-owner Deb Siefkin writes. They’re choosing based on what your communication reveals.