Atllas’ model undercuts its best asset — its software: Tech Review

Atllas is a real estate brokerage that runs its business through a series of proprietary software products blanketing open house marketing, mobile web marketing, customer relationship management (CRM) and a DIY digital marketing center.

9 post-Sitzer questions we still don’t have answers to

Change always brings chaos and disruption, broker Cara Ameer writes. While many of these issues have been lurking in the background before we knew what Sitzer | Burnett was, they illustrate the work that remains to be done.

Try these 7 budget-friendly lead sources with no upfront fee

In a market where agents must be expense-averse, Jimmy Burgess writes, generating leads that only have an expense if money comes in can make a lot of sense.

Ditch the me-me-me approach to marketing and negotiation

Agents should embrace client-centric approaches that include making their marketing materials about the client, trainer Bernice Ross writes.