Rechat’s latest feature assumes AI is already grading your reputation

Rechat's new Testimonials feature turns client reviews into marketing collateral, betting on reputation as AI reshapes how agents get found.

Why psychological safety is becoming real estate’s most underrated service

Trust is created in the first conversation, the first assumption avoided, the first concern taken seriously, and the first moment a client realizes they can exhale, brokerage owner Devin Schaff writes.

Trusting AI with your finances is popular, but it could cost you

You already know the difference between a Zestimate and a real appraisal, financial planner Amanda Neely writes. The same logic applies to your money.

REMAX chose Real after weighing rival bids, SEC filings show

SEC filings show REMAX contacted nine potential deal partners and, ultimately, weighed two final bids before choosing Real.