That guy who sold his house with ChatGPT should be a warning sign for real estate agents

Proactive brokers will train their agents on how to demonstrate why they’re still needed in an increasingly AI-driven world, Derek Carlson writes.

Is your brand message clear? A 30-minute audit to find out

Most agents think they have a brand, but clients often see something different, marketing strategist Jennifer McAlpine writes. Use this quick 30-minute audit to determine whether your messaging is clear, memorable and aligned with what you truly do best.

REMAX settles buyer commission lawsuit for $8.5M

The company is the second firm to settle in a suit known as Batton. Keller Williams previously settled last month.

CMLS slams ‘false narrative’ as coming-soon partnerships spread

The Council of Multiple Listing Services argued that a “false narrative” about pre-marketing homes is gaining traction.