5 things agents should look for in a real estate photographer

It can be hard to know which type of photographer will show up at your property. Here are some best practices to ensure your listing (and your client) are set up for success.

Why marketing for lifestyle factors matters — and how to do it

You may not consider yourself a specialist in a particular lifestyle segment, but think about it this way: your market, by its very nature, is a specialty

Unleashing the trolls: Unpacking the wild world of online comments

If you don’t have something nice to say, go ahead and say it anyway, says California real estate broker Troy Palmquist.

Rent should stop driving inflation soon, Zillow says

Zillow reported rent grew by just 0.6 percent in April as an ongoing slowdown in rent growth continued after peaking last year.