Finding power and purpose in brand evolution

A rebrand isn’t about changing who you are but clarifying what you stand for. HomeSmart’s evolution shows how aligning identity, culture and purpose can strengthen relationships and create momentum for future growth.

What happens when you stop selling bedrooms and start selling Saturday mornings

Agents who lead with lifestyle, not layouts, are winning buyers in a market shaped by delayed life decisions.

How this broker built a $750M business on leads, standards, guts

On this episode of Real Estate Insiders Unfiltered, Jim Trueblood details how he built the largest Zillow and Realtor.com partnership in Indiana, scaled a 225-agent brokerage and did it all by betting big — on himself, leads and raising the darn standard.

Listings, leads and Zillow’s climate data reversal: The Download

Catch up with the latest on everything listings, from Zillow's climate data switch to pricing and marketing your next listing.