Zillow-ChatGPT, Compass-Anywhere, SCOTUS-REX: Top 5

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers.

Tensions run high as buyers and sellers battle for ‘the driver’s seat’

Do buyers or sellers have the upper hand? Three real estate brokers explain why it's an impossible question to answer and how they're helping clients navigate a fragmented market by managing expectations and smart negotiations.

‘Top of mind’ means nothing without value. 5 ways to do it right

The old playbook of “just stay remembered” doesn’t work in the digital age. Clients are bombarded with information, and unless you provide consistent value, your presence fades into the noise.

A 7-home estate and a former talk show host’s Montecito hideaway among September’s priciest sales

Last month's most expensive luxury home sales include an oceanfront showplace you just can't build anymore and a celebrity ex-pat's former residence.