How agents like Ryan Serhant build businesses on social media

Social media is as important today as it ever has been for real estate agents. In recent months, Inman spoke with agents succeeding on multiple platforms. Now all their tips are gathered in one place, with a few more from SERHANT. CEO Ryan Serhant.

What agents want in a brokerage (Hint: It’s not just about money)

Recruiting and retention aren't just about branding or commission splits. Verl Workman shares what agents really need from their next brokerage.

How to break free from your phone in real estate

While your phone is a valuable tool in your real estate business, Pam Blair writes, leaving it alone is a necessary component of self-care and work-life balance.

Don’t let AI distractions fool you: Real estate is still a human game

Summer Goralik explores the bittersweet symphony of robot umpires in baseball and AI in real estate — and why perfection still needs a human rhythm.