The hyperlocal imperative: Why brokerages must own their backyards to win

Forget flashy branding and endless ad spend, the brokers winning market share today are the ones doubling down on local expertise. Learn how hyperlocal strategies and the right tools are helping agents thrive block by block.

How agents can win the AI-driven holiday marketing season

This holiday season is all about speed, personalization and AI. Shoppers are using ChatGPT to make decisions, and now they can browse Zillow listings there, too, Jessi Healey writes. Holiday marketing for real estate agents means adapting fast, building trust and showing up where clients are already

Equifax cuts VantageScore 4.0 mortgage credit scores to $4.50

Once Fannie Mae and Freddie Mac are ready to start accepting VantageScore 4.0, the algorithm will go head-to-head with the less inclusive FICO Classic score.

15 tips, tricks and tools to add to your DIY home staging kit

A combination of upskilling and these 15 items and strategies helps ensure that your home staging gets your listings sold, Annette DeCicco writes.