Decoding real estate’s AI liftoff, and where it’s headed next: Intel survey

Adoption of AI tools is accelerating in the brokerage world as new models unlock additional productivity options for some of the most engaged users. Intel asked hundreds of agents how their workflow has changed.

Outrage, emojis, a Cracker Barrel flop: Lessons from a volatile feed

From Charlie Kirk’s death to Cracker Barrel’s logo flop, this week proved how volatile feeds can be. For agents, the lesson is simple: Pause, plan and post with care.

How to have the commission conversation with buyers: Step 2

Take your next commission conversation from awkward to effortless with this step-by-step guide from Cassie Walker Johnson's eight-step buyer plan.

Want to own your market online? How a top eXp team leader nabbed a coveted city domain name

Justin Havre's average ranking for over 3,000 keywords in the marketplace is No. 2. His SEO obsession led to building a top global team and owning two local portals. Listen to his story on Real Estate Insiders Unfiltered.