Fall marketing trends: PSLs, plot twists and pop culture plays

Pumpkin season is officially in session. From viral fall memes to Gen Z’s secondhand style takeover, here’s how to tap into this year’s autumn trends — and what they mean for your marketing.

I lost a listing to AI. Here’s how I’m making sure it never happens again

After a painful conversation with potential sellers, learn how broker Josh Ries renewed his commitment to personal communication.

How this agent gets 98% of his business from referrals

Top producer Charlie Wills has systematized relationship building so successfully that almost all of his business is referrals. On this episode of Real Estate Insiders Unfiltered, he shares his playbook.

Here’s how to pivot when viral content turns to crickets

Find out how this Austin, Texas, agent switched gears when his viral content was no longer delivering the results he and his team needed.