Marketing lessons from Taylor Swift (that Cracker Barrel forgot)

From Taylor Swift’s viral engagement moment to Cracker Barrel’s rebrand misstep, timing, tone and cultural fluency shape brand perception.

Your brand isn’t what you say it is (it’s what others see)

Your brand lives in the eye of the beholder, and it’s shaped by the perceptions of countless external stakeholders — not in what you say about it, The Agency President Rainy Hake Austin writes.

The 7 must-have real estate sales success fundamentals

Wondering if you have the right stuff for a career in real estate? Trainer and author Bernice Ross offers seven chracteristics that signal success.

NAR lost the trust of many agents. Is the trade group winning it back?

When new rules governing buyer's agent compensation went into effect, the share of real estate agents Intel surveyed who saw the National Association of Realtors as bad for the industry shot up. One year later, some agents are coming back around.