From search to sold: Mapping the client journey through your website

Jon Krabbe of Agent Image shares ideas for supporting every stage of the client journey, from first looks to post-closing advice.

All shock, no chill: The rise of outrage marketing in the viral era

In the race for attention, today’s brands are trading nuance for noise. Outrage marketing is trending, but not without risk.

YouTube’s new rules could cost real estate agents their ad revenue

The platform’s updated monetization policy targets repetitive, low-effort content, but agents who lean into authenticity can still thrive.

Visual storytelling is transforming real estate marketing

How design-forward marketing is reshaping customer experience and agent success.